This is a story about Emma Lau, who is a founder of UUNIQ. From the day she interested in fashion to her confusion about the current situation of the industry, she decided to make a change：

I was born in a land of fish and rice, where teem with silk. Not long after, my father had his first silk factory. As the business gradually expanded，the factory officially went to a mutual model of business operation. The choice of fabrics ranges from only silk, to cotton, tencel, viscose, polyester, etc. For as long as I can remember, my father has always told me that the soul of a garment is the fabric, because it represents quality and wearability. I was brought up by my father to think that women should wear good fabrics, and care about yourself.

When I was 16, I came across the ocean to the UK to study. London is a market full of brands, from the low end to the luxury. London fashion is reflected in historical markets, legendary malls, fashion weeks, as well as art schools. In this atmosphere, I became infatuated with some high-end brands, and clothes sell nearly a thousand pounds were regular tenants in my wardrobe. During my study in business school, one day I suddenly realized, those high prices include a lot of things away beyond the fabric. Brand premium, market comparison, extremely high rent and other business actions, made me thought that the pursuit of beauty and quality is expensive. During my school vacations, I started asking my father about the process of making clothes. Learning from my father), I found that many luxury brands have ingredients and products from Asian companies, but they put surprisingly prices on the products, making many people who pursue fashion back away. Women's eyes are shifting, and fashion is no longer dominated only by luxury brands，when fast fashion offers more possibilities. When dazzling styles are paired with low-quality fabrics, I am confused again. The operation of fast fashion has challenged my expectations for high quality. Fast fashion has a negative impact on the environment from the multi-layer supply chain and waste of materials. 

When I realized all this, I decided to do something different. That was the day UUNIQ had its prototype. Fashion is about expressing yourself, it should complement good quality. What I think of fashion is very precious, it can be preserved a long time. The initial intention of the brand was inspired by my father's peer and combined with my understanding of fashion over the years. With the development of the fabric factory, we can well master every stage, from raw material procurement, dyeing, production. Minimization of the supply chain to consumers is our development direction. Save waste in any process, that our products can be more focused on quality and fashion. 

Best fabric with fair price is not only a slogan, but my ultimate aim.